Even in the energy business chosing a right name for your joint venture is important. Some PR work and a second thought would have helped the Russians and Nigerians in their latest deal. The Russian energy firm Gazprom signed a $2.5bn deal with Nigeria’s state controlled company to start a new joint venture to build refineries, gas pipes and gas-fired power plants.
While the Nigerians, accustomed to recurring power cuts, will be welcoming the new power plants, I wonder what they would think of the name of the joint venture, Nigaz!
(The bbc article reporting the deal)
